How to manage marketing budgets with accounting software

How to manage marketing budgets with accounting software

Control your marketing budget smartly with GoAccount. Track every expense, compare spend vs profit, claim GST credits & grow your business confidently.

Why Marketing Budget Management Matters

Every rupee you spend on marketing — from Facebook ads to flyers — should bring you more customers. But for many small businesses, tracking where marketing money goes is messy.
Spreadsheets get confusing, invoices go missing, and suddenly you don’t know if your ad spend is giving you returns.

The good news? Smart accounting software like GoAccount makes marketing budget management simple, clear, and stress-free.

How Accounting Software Helps You Track Marketing Spend

GoAccount isn’t just for sales and GST billing — it’s your full money manager.
Here’s how it helps:

✅ 1. Create Separate Expense Categories

With GoAccount, you can create custom expense heads like:

Facebook Ads

Google Ads

WhatsApp Campaigns

Print Media

Hoardings

Events & Sponsorships

Every time you spend on marketing, just enter the expense under the right head.
No more guessing where your money went!

✅ 2. Attach Bills & Invoices

Keep proof for every marketing expense — upload bills directly in GoAccount.
At tax time, you have clear records — no lost receipts.

✅ 3. Compare Spend vs. Sales

See how much you spent on marketing versus how much revenue it brought in.
GoAccount’s real-time dashboard shows you:

Total expenses on marketing

ROI on each campaign

Net profit after costs

You’ll know which campaigns work and which don’t — so you can spend smarter.

✅ 4. Plan Future Budgets

When you can see which ads perform well, you can plan your future marketing budgets better.
No more overspending on things that don’t work.

✅ 5. Stay GST-Compliant

Marketing costs are business expenses — claim eligible GST input credits easily with GoAccount’s ready GST reports.
This saves you money at tax time.

Who Should Use GoAccount for Budget Tracking?

✅ Small Shops & Retailers
✅ Traders & Distributors
✅ Service Providers
✅ Freelancers & Agencies
✅ Consultants & Professionals

Basically, if you spend money to get more customers, you should track it smartly with GoAccount.

Extra Benefits of Using GoAccount

✨ Cloud-based — works on mobile & desktop
✨ Real-time profit & expense dashboard
✨ Secure data backup
✨ Affordable plans for small businesses

Ready to Make Your Marketing Money Work Harder?

Don’t let your marketing money get lost in spreadsheets.
Use GoAccount and control every rupee — from expenses to ROI.

Call: +91 82000 10737
Visit: goaccount.in